Did Puffs facial tissues box (2011) shrink?

Size FactsDid it shrink? Yes
Before216 tissues
After200 tissues
−7.4%smaller
Price per tissue · if the price stayed the same+8.0%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 8th-largest of 9 documented tissues cuts; a bigger cut than 17% of all 1,366 cases in the library. See the biggest cuts →

When
2011 · reported 25 Apr 2011
Country
United States
Brand
Puffs
Category
Tissues
Source
mouseprint.org

Source and evidence

Evidence
Typeconsumer advocate report (Mouse Print*, old and new packages compared)
Confidencehigh

Check the math in the calculator.

What the source says

“11-04-25 With higher prices for oil and raw materials, paper products companies are downsizing their products, again. Here are two more examples: *MOUSE PRINT: Going from 216 to 200 tissues per box is a reduction of almost seven and half percent.”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

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Cite this case

ShrinkRadar, “Did Puffs facial tissues box (2011) shrink? 216 tissues → 200 tissues”, https://shrinkradar.com/cases/puffs-facial-tissues-box-2011-us-2011.html, accessed 2026-11-05. Original source: Paper Products Downsized – Mouse Print* (https://www.mouseprint.org/2011/04/25/paper-products-downsized/).

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