Did Kleenex Ultra Soft small box shrink?

Yes: Kleenex Ultra Soft small box shrank from 65 tissues to 60 tissues (7.7% less) around 2023. Sourced.

65 → 60 tissues −7.7%

Size Facts

Did it shrink?Yes

Before65 tissues

After

60 tissues

Cut−7.7%

Hidden unit-price rise at same price+8.3%

When2023

CountryUnited States

Evidencenews / advocacy report

Confidencehigh

Other documented cases

🇺🇸 Tissues · 2020
Puffs
56 → 48 tissues −14.3%Source: mouseprint.org
🇩🇪 Tissues · 2022
Kleenex Kosmetiktücher Ultra Soft Würfelbox
56 → 48 pieces −14.3%Source: vzhh.de
🇩🇪 Tissues · 2022
Kleenex Kosmetiktücher Ultra Soft Box
72 → 64 pieces −11.1%Source: vzhh.de
🇩🇪 Tissues · 2022
Kleenex Original Box
80 → 72 pieces −10.0%Source: vzhh.de
🇩🇪 Tissues · 2021
Kleenex Box Balsam
60 → 56 pieces −6.7%Source: vzhh.de
🇩🇪 Pasta, Rice & Meals · 2024
Schwyzer Kräuterli Sanddorn-Orange
200 → 75 g −62.5%Source: vzhh.de