Did Kleenex tissues 120-count box (2009) shrink?
Size FactsDid it shrink? Yes
Before120 tissues
After110 tissues
−8.3%smaller
Price per tissue · if the price stayed the same+9.1%Hypothetical: the size cut alone. The source recorded no shelf prices.
How big a cut? The 6th-largest of 9 documented tissues cuts; a bigger cut than 21% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2009 · reported 2 Feb 2009
- Country
- United States
- Brand
- Kleenex
- Category
- Tissues
- Source
- mouseprint.org
Source and evidence
What the source says
“…That is over 300 square inches less per box. In addition, an eagle-eyed Mouse Print* reader (MaterialGirl) noticed that on the 120 count boxes the company made each tissue smaller AND reduced the number of tissues in the box to 110: What does the company have to say about the downsizing?”
More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.
More from Kleenex
All 6 Kleenex cases →- Tissues · 2023
Kleenex Ultra Soft small box
65 → 60 tissues−7.7%
United States · Source: usw.org - Tissues · 2022
Kleenex Kosmetiktücher Ultra Soft Würfelbox
56 → 48 pieces−14.3%
Germany · Source: vzhh.de - Tissues · 2022
Kleenex Kosmetiktücher Ultra Soft Box
72 → 64 pieces−11.1%
Germany · Source: vzhh.de - Tissues · 2022
Kleenex Original Box
80 → 72 pieces−10.0%
Germany · Source: vzhh.de - Tissues · 2021
Kleenex Box Balsam
60 → 56 pieces−6.7%
Germany · Source: vzhh.de
Kleenex products we track
Kleenex brand page →- Facial Tissues
Kleenex Family maxi pack tissues
Net wt.128 stuksNo size change20 checks · last 2026-11-05
- Facial Tissues
Kleenex Ultra Soft Tissues Maxi 112 Stuks
Net wt.112No size change20 checks · last 2026-11-05
- Facial Tissues
Kleenex Large & Thick 3 Ply Facial Tissues 95 pack
Net wt.95 packNo size change20 checks · last 2026-11-05
More tissues in United States
All 4 in the case library →- Tissues · 2020
Puffs
56 → 48 tissues−14.3%
United States · Source: mouseprint.org - Tissues · 2011
Puffs facial tissues box (2011)
216 → 200 tissues−7.4%
United States · Source: mouseprint.org
Newest in tissues
All Tissues cases →- Tissues · 2023–2024
Lily facial tissues (Israel)
100 → 90 tissues−10.0%
Israel · Source: ynet.co.il
