Known cases / Breakfast Cereals / Froot Loops
Did Kellogg's Froot Loops shrink?
10.1 → 8.9 oz −11.9%Size Facts
Before10.1 oz
After
8.9 oz
Hidden unit-price rise at same price+13.5%
When2024
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh
Source: Mouse Print* — Here We Shrink Again – Spring 2024 – Part 1 (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“They have gone from 10.1 oz. to 8.9 oz. first and then to 7.9 oz. What magic did Kellogg’s perform? The way Kellogg’s accomplishes the package looking the same on the shelf, is to simply narrow the box”
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