Did Safeguard bar soap shrink?

Size FactsDid it shrink? Yes
Before4 oz
After3.2 oz
−20.0%smaller
Price per oz · if the price stayed the same+25.0%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 9th-largest of 56 documented soap, shampoo & body wash cuts (tied with 7 others); a bigger cut than 72% of all 1,366 cases in the library. See the biggest cuts →

When
2022 · reported 14 Mar 2022
Country
United States
Brand
Safeguard
Category
Soap, Shampoo & Body Wash
Source
mouseprint.org

Source and evidence

Evidence
Typeconsumer advocate report (Mouse Print*, old and new packages compared)
Confidencehigh

Check the math in the calculator.

Against official inflation: BLS CPI-U (US) “personal care products” changed +2.0% (12 months to Mar 2022). The size cut alone raises the price per ounce by +25.0% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…Safeguard Soap Remember when “bath size” soap was five ounces? Those days are long gone because soap has been shrinking for years. Most recently, Safeguard has gone from four ounces down to only 3.2 — just about the size of what was once considered a regular bar.”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: shampoo, soap and toothpaste shrinkflation, every documented case in one place, brand by brand.

More soap, shampoo & body wash in United States

All 15 in the case library →

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Cite this case

ShrinkRadar, “Did Safeguard bar soap shrink? 4 oz → 3.2 oz”, https://shrinkradar.com/cases/safeguard-bar-soap-us-2022.html, accessed 2026-11-05. Original source: Here We Downsize Again – Winter ’22 (Part 2) – Mouse Print* (https://www.mouseprint.org/2022/03/14/here-we-downsize-again-winter-22-part-2/).

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