Did Safeguard bar soap shrink?
How big a cut? The joint 9th-largest of 56 documented soap, shampoo & body wash cuts (tied with 7 others); a bigger cut than 72% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2022 · reported 14 Mar 2022
- Country
- United States
- Brand
- Safeguard
- Category
- Soap, Shampoo & Body Wash
- Source
- mouseprint.org
Source and evidence
Against official inflation: BLS CPI-U (US) “personal care products” changed +2.0% (12 months to Mar 2022). The size cut alone raises the price per ounce by +25.0% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.
What the source says
“…Safeguard Soap Remember when “bath size” soap was five ounces? Those days are long gone because soap has been shrinking for years. Most recently, Safeguard has gone from four ounces down to only 3.2 — just about the size of what was once considered a regular bar.”
More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.
Topic guide: shampoo, soap and toothpaste shrinkflation, every documented case in one place, brand by brand.
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