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Did Gillette Custom Plus 3 disposable razors (Costco pack) shrink?

Size FactsDid it shrink? Yes
Before36 razors
After30 razors
−16.7%smaller
Price per razor · observed+20.0%Shelf price $31.99 → $31.99, as recorded by the source.

Before you paid $0.89 per razor; after, $1.07 per razor: 20.0% more for the same amount.

How big a cut? The 3rd-largest of 5 documented shaving & razors cuts; a bigger cut than 62% of all 1,366 cases in the library. See the biggest cuts →

When
2024 · reported 12 Aug 2024
Country
United States
Brand
Gillette
Category
Shaving & Razors
Source
mouseprint.org

Source and evidence

Here We Shrink Again – Summer 2024 – Part 2 – Mouse Print* mouseprint.org

Source fetched 2026-10-20. All 201 Mouse Print* cases.

Price stayed at $31.99 at Costco: 20% more per razor.

Evidence
Typeconsumer advocate report (Mouse Print*, old and new packages compared)
Confidencehigh
Size cut alone, at the old price+20.0%

Check the math in the calculator.

Against official inflation: BLS CPI-U (US) “hair, dental, shaving, and miscellaneous personal care products” changed +0.4% (12 months to Aug 2024). This pack’s price per unit changed +20.0%, 19.6 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…lost almost an ounce and a half. *MOUSE PRINT: Gillette Custom Plus 3 Nick B. buys his razor blades at Costco and he sent us this picture showing that their 36 packs of Gillette Custom Plus 3 razors now only have 30 of them — a 17-percent reduction. And the price stayed the same at $31.99.”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: toothpaste, deodorant and personal care shrinkflation, every documented case in one place, brand by brand.

More from Gillette

All 6 Gillette cases →

Gillette products we track

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Cite this case

ShrinkRadar, “Did Gillette Custom Plus 3 disposable razors (Costco pack) shrink? 36 razors → 30 razors”, https://shrinkradar.com/cases/gillette-custom-plus-3-disposable-razors-costco-pack-us-2024.html, accessed 2026-11-05. Original source: Here We Shrink Again – Summer 2024 – Part 2 – Mouse Print* (https://www.mouseprint.org/2024/08/12/here-we-shrink-again-summer-2024-part-2/).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.