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Did Gillette deodorant stick shrink?

Size FactsDid it shrink? Yes
Before4 oz
After3.8 oz
−5.0%smaller
Price per oz · if the price stayed the same+5.3%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 5th-largest of 5 documented deodorant cuts; a bigger cut than 6% of all 1,366 cases in the library. See the biggest cuts →

When
2015 · reported 21 Dec 2015
Country
United States
Brand
Gillette
Category
Deodorant
Source
mouseprint.org

Source and evidence

Here We Downsize Again 2015 (Part 4) – Mouse Print* mouseprint.org

Source fetched 2026-10-20. All 201 Mouse Print* cases.

Evidence
Typeconsumer advocate report (Mouse Print*, old and new packages compared)
Confidencehigh

Check the math in the calculator.

What the source says

“…We end the year with our final installment of products that have undergone the shrink ray. *MOUSE PRINT: Thanks to our ever vigilant Richard G. for catching Gillette deodorant going from a full four ounces to 3.8. And you still can’t carry it on an airline.”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: toothpaste, deodorant and personal care shrinkflation, every documented case in one place, brand by brand.

More from Gillette

All 6 Gillette cases →

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All 3 in the case library →

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Cite this case

ShrinkRadar, “Did Gillette deodorant stick shrink? 4 oz → 3.8 oz”, https://shrinkradar.com/cases/gillette-deodorant-stick-us-2015.html, accessed 2026-11-05. Original source: Here We Downsize Again 2015 (Part 4) – Mouse Print* (https://www.mouseprint.org/2015/12/21/here-we-downsize-again-2015-part-4/).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.