Known cases / Breakfast Cereals / Kashi
Did Kashi Go Cereal shrink?
13 → 9.7 oz −25.4%Size Facts
Before13 oz
After
9.7 oz
Hidden unit-price rise at same price+34.0%
When2024
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh
Source: Mouse Print* — Here We Shrink Again – Summer 2024 – Part 1 (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“This example comes from Sean M. (Boston Globe readers may be able to figure out who he is) who was distressed to find that his favorite morning cereal went from 13 ounces down to just 9.7 ounces”
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