Known cases / Laundry / Tide
Did Tide Oxi shrink?
154 → 146 oz −5.2%Size Facts
Before154 oz
After
146 oz
Hidden unit-price rise at same price+5.5%
When2023
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh
Source: Mouse Print* — Here We Shrink Again – Year-End 2023 (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“Since P&G downsized Downy, how could they leave Tide behind? The oxi-version of Tide in large jugs went from 154 ounces down to 146 ounces, and you even get fewer loads the new bottle!”
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