Did Arm & Hammer Sensitive Skin liquid detergent (big jug) shrink?

Size FactsDid it shrink? Yes
Before189 fl oz
After140 fl oz
−25.9%smaller
Price per fl oz · if the price stayed the same+35.0%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 6th-largest of 100 documented laundry cuts (tied with 2 others); a bigger cut than 89% of all 1,366 cases in the library. See the biggest cuts →

When
2023 · reported 18 Dec 2023
Country
United States
Brand
Arm & Hammer
Category
Laundry
Source
mouseprint.org

Source and evidence

Here We Shrink Again – Year-End 2023 – Mouse Print* mouseprint.org

Source fetched 2026-10-20. All 201 Mouse Print* cases.

The label still claims 140 loads.

Evidence
Typeconsumer advocate report (Mouse Print*, old and new packages compared)
Confidencehigh

Check the math in the calculator.

Against official inflation: BLS CPI-U (US) “household cleaning products” changed +3.8% (12 months to Dec 2023). The size cut alone raises the price per fluid ounce by +35.0% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…two ounces less in every bag. *MOUSE PRINT: Arm & Hammer Detergent In what may be one of the largest downsizings ever, Arm & Hammer Sensitive Skim detergent took 49 ounces out of their 189-ounce jugs, but magically you still get 140 loads out of each bottle.”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: laundry detergent shrinkflation, every documented case in one place, brand by brand.

More from Arm & Hammer

All 2 Arm & Hammer cases →

Arm & Hammer products we track

More laundry in United States

All 17 in the case library →

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Cite this case

ShrinkRadar, “Did Arm & Hammer Sensitive Skin liquid detergent (big jug) shrink? 189 fl oz → 140 fl oz”, https://shrinkradar.com/cases/arm-and-hammer-sensitive-skin-liquid-detergent-big-jug-us-2023.html, accessed 2026-11-05. Original source: Here We Shrink Again – Year-End 2023 – Mouse Print* (https://www.mouseprint.org/2023/12/18/here-we-shrink-again-year-end-2023/).

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