Known cases / Personal Care / Johnson's
Did Johnson's Baby Shampoo shrink?
15 → 13.6 oz −9.3%Size Facts
Before15 oz
After
13.6 oz
Hidden unit-price rise at same price+10.3%
When2018
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh
Source: Mouse Print* — Here We Downsize Again – Dec. 2018 (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“Tom G. found that the old 15-ounce bottle is now just 13.6 ounces for the same price”
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