Known cases / Breakfast Cereals / Quaker
Did Quaker Life Cereal shrink?
24.8 → 22.3 oz −10.1%Size Facts
Before24.8 oz
After
22.3 oz
Hidden unit-price rise at same price+11.2%
When2022
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh
Source: Mouse Print* — Here We Downsize Again – Spring 2022, Part 2 (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“Pete B. noticed that Quaker Life cereal not only downsized their big boxes of cereal from 24.8 ounces to 22.3, but they also changed the size name from “Giant” to “Family.” In fact, the new box is almost three-quarters of an inch taller, but half an inch less deep”
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