Did Kellogg's Raisin Bran (2012) shrink?
Size FactsDid it shrink? Yes
Before15 oz
After13.7 oz
−8.7%smaller
Price per oz · if the price stayed the same+9.5%Hypothetical: the size cut alone. The source recorded no shelf prices.
How big a cut? The 51st-largest of 67 documented breakfast cereals cuts; a bigger cut than 24% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2012 · reported 17 Sep 2012
- Country
- United States
- Brand
- Raisin Bran
- Category
- Breakfast Cereals
- Source
- mouseprint.org
Source and evidence
What the source says
“…In this case, it went from 15 oz. to 13.7 oz., but miraculously, it still has two scoops of raisins.”
More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.
Topic guide: cereal shrinkflation, every documented case in one place, brand by brand.
More from Raisin Bran
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18.1 → 16.4 oz−9.4%
United States · Source: mouseprint.org - Breakfast Cereals · 2025
Post Premier Protein cereal
11 → 9 oz−18.2%
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Newest in breakfast cereals
Cereal shrinkflation →- Breakfast Cereals · 2026
Dorset Cereals Simply Delicious → Delicious Fruit & Nut Muesli
650 → 500 g−23.1%
United Kingdom · Source: thegrocer.co.uk - Breakfast Cereals · 2026
Dorset Cereals Simply Fruity → Fantastically Fruity Muesli
630 → 500 g−20.6%
United Kingdom · Source: thegrocer.co.uk - Breakfast Cereals · 2026
Dorset Cereals Simply Nutty → Gloriously Nutty Muesli
560 → 500 g−10.7%
United Kingdom · Source: thegrocer.co.uk
