Known cases / Laundry / Tide
Did Tide shrink?
100 → 92 oz −8.0%Size Facts
Before100 oz
After
92 oz
Hidden unit-price rise at same price+8.7%
When2014
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh
Source: Mouse Print* — Tide Detergent Double Downsizes AND Raises Prices (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“Tide+ varieties with special scents, fabric softener, etc. are being downsized from 100 ounce jugs to 92 ounces — an 8% drop in contents”
Tide products we track
- Laundry Detergent
Ultra concentrated Tide original
Net wt.170 fl oz - Laundry Detergent
Tide Pods 3 in 1
Net wt.173 g
Other documented cases
- 🇩🇪 Laundry · 2021
Denkmit Weichspüler Himmlische Frische
1.5 → 1 l −33.3%Source: vzhh.de - 🇩🇪 Laundry · 2020
Tandil Weichspüler
1.5 → 1 l −33.3%Source: vzhh.de - 🇩🇪 Laundry · 2022
Calgon Power Pulver
71 → 50 loads −29.6%Source: vzhh.de - 🇩🇪 Laundry · 2023
Gut & Günstig Aktiv Vollwaschmittel
1.485 → 1.1 l −25.9%Source: vzhh.de - 🇳🇱 Laundry · 2025
Dreft-wasmiddel
1200 → 945 ml −21.3%Source: consumentenbond.nl - 🇺🇸 Laundry · 2010
Ivory dish detergent
30 → 24 oz −20.0%Source: consumerreports.org