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Did Tide powder laundry detergent, 40-use box (2006) shrink?

Size FactsDid it shrink? Yes
Before87 oz
After70 oz
−19.5%smaller
Price per oz · if the price stayed the same+24.3%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 18th-largest of 100 documented laundry cuts; a bigger cut than 72% of all 1,366 cases in the library. See the biggest cuts →

When
2006 · reported 24 Jul 2006
Country
United States
Brand
Tide
Category
Laundry
Source
mouseprint.org

Source and evidence

Mouse Print mouseprint.org

Source fetched 2026-10-28. All 201 Mouse Print* cases.

Same size box on store shelves in July 2006 with 17 oz (20%) less powder at the same price. P&G told Mouse Print the box still gives 40 uses because it removed 'non-necessary materials', so this is a weight cut on a reformulated powder.

Evidence
Typeconsumer-group / news investigation
Confidencemedium

Check the math in the calculator.

What the source says

“…Tide powder appears to have just downsized the contents of its boxes significantly, while leaving the packages the exact same size. *MOUSE PRINT: Old box: “87 OZ (5.43 LB)”; New box: “70 OZ (4.37 LB)” [Packages on store shelves July 8, 2006. Click on packages above to read net weight statements.”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: laundry detergent shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Tide powder laundry detergent, 40-use box (2006) shrink? 87 oz → 70 oz”, https://shrinkradar.com/cases/tide-powder-laundry-detergent-40-use-box-2006-us-2006.html, accessed 2026-11-05. Original source: Mouse Print (https://www.mouseprint.org/2006/07/24/tide-same-box-17oz-less/).

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