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Did Kraft barbecue sauce shrink?

Size FactsDid it shrink? Yes
Before18 oz
After17.5 oz
−2.8%smaller
Price per oz · if the price stayed the same+2.9%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 98th-largest of 99 documented pasta, rice & meals cuts; among the smallest cuts of all 1,366 cases in the library. See the biggest cuts →

When
2012 · reported 28 Jan 2013
Country
United States
Brand
Kraft
Category
Pasta, Rice & Meals
Source
mouseprint.org

Source and evidence

More Groceries Downsize – Part 1 (2013) – Mouse Print* mouseprint.org

Source fetched 2026-10-20. All 201 Mouse Print* cases.

Evidence
Typeconsumer advocate report (Mouse Print*, old and new packages compared)
Confidencehigh

Check the math in the calculator.

What the source says

“Published 2013-01-28 Confession: the following items downsized in 2012, but we did not get a chance to feature them all on these pages last year. *MOUSE PRINT: The old reliable 18 ounce bottle of Kraft barbecue sauce dropped in size by one-half an ounce. Thanks to John O. for the tip on Kraft.”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: ready meal, pizza and pasta shrinkflation, every documented case in one place, brand by brand.

More from Kraft

All 3 Kraft cases →

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Cite this case

ShrinkRadar, “Did Kraft barbecue sauce shrink? 18 oz → 17.5 oz”, https://shrinkradar.com/cases/kraft-barbecue-sauce-us-2012.html, accessed 2026-11-05. Original source: More Groceries Downsize – Part 1 (2013) – Mouse Print* (https://www.mouseprint.org/2013/01/28/more-groceries-downsize-part-1-2013/).

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