Did Dial for Men bar soap shrink?
Size FactsDid it shrink? Yes
Before4.5 oz
After4 oz
−11.1%smaller
Price per oz · if the price stayed the same+12.5%Hypothetical: the size cut alone. The source recorded no shelf prices.
How big a cut? The joint 32nd-largest of 56 documented soap, shampoo & body wash cuts (tied with 1 other); a bigger cut than 42% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2007 · reported 5 Nov 2007
- Country
- United States
- Brand
- Dial
- Category
- Soap, Shampoo & Body Wash
- Source
- mouseprint.org
Source and evidence
What the source says
“…Most have now been downsized to 4.5 ounces. The latest move, however, is to go even smaller. Dial for Men is a prime example. *MOUSE PRINT: Â The 4.5 ounce bar is now 4.0 ounces — over 10% smaller.”
More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.
Topic guide: shampoo, soap and toothpaste shrinkflation, every documented case in one place, brand by brand.
More from Dial
All 2 Dial cases →- Soap, Shampoo & Body Wash · 2021
Dial Body Wash
21 → 16 oz−23.8%
United States · Source: mouseprint.org
More soap, shampoo & body wash in United States
All 15 in the case library →- Soap, Shampoo & Body Wash · 2026
Flamingo Estate Shampoo
17 → 12 oz−29.4%
United States · Source: mouseprint.org - Soap, Shampoo & Body Wash · 2024
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3.17 → 2.6 oz−18.0%
United States · Source: mouseprint.org - Soap, Shampoo & Body Wash · 2024
Lever 2000 bar soap
4 → 3.75 oz−6.2%
United States · Source: mouseprint.org
Newest in soap, shampoo & body wash
Shampoo, soap and toothpaste shrinkflation →- Soap, Shampoo & Body Wash · 2026
NIVEA Creme Care and Creme Soft cream soap bars (Hungary)
100 → 90 g−10.0%
Hungary · Source: nkfh.gov.hu - Soap, Shampoo & Body Wash · 2026
Aussie shampoo and conditioner (Norway)
500 → 400 ml−20.0%
Norway · Source: kk.no - Soap, Shampoo & Body Wash · 2026
Cow Brand Red Box (Akabako) beauty soap bar (Japan)
90 → 85 g−5.6%
Japan · Source: cow-soap.co.jp
