Did Clif Bar 6-pack box shrink?

Size FactsDid it shrink? Yes
Before6 bars
After5 bars
−16.7%smaller
Price per bar · if the price stayed the same+20.0%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 24th-largest of 94 documented chips & snacks cuts (tied with 6 others); a bigger cut than 62% of all 1,366 cases in the library. See the biggest cuts →

When
2024 · reported 5 Aug 2024
Country
United States
Brand
Clif Bar
Category
Chips & Snacks
Source
mouseprint.org

Source and evidence

Evidence
Typeconsumer advocate report (Mouse Print*, old and new packages compared)
Confidencehigh

Check the math in the calculator.

Against official inflation: BLS CPI-U (US) “snacks” changed −2.3% (12 months to Aug 2024). The size cut alone raises the price per bar by +20.0% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…In the case of the old 12 packs, there are now only 10 bars. And the six bar pack is down to only five. Thanks to Richard G. for spotting this.”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: chips and crisps shrinkflation, every documented case in one place, brand by brand.

More from Clif Bar

All 2 Clif Bar cases →

More chips & snacks in United States

All 23 in the case library →

Newest in chips & snacks

Chips and crisps shrinkflation →

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Cite this case

ShrinkRadar, “Did Clif Bar 6-pack box shrink? 6 bars → 5 bars”, https://shrinkradar.com/cases/clif-bar-6-pack-box-us-2024.html, accessed 2026-11-05. Original source: Here We Shrink Again – Summer 2024 – Part 1 – Mouse Print* (https://www.mouseprint.org/2024/08/05/here-we-shrink-again-summer-2024-part-1/).

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