Did Downy fabric softener (Sam's Club jug) shrink?

Size FactsDid it shrink? Yes
Before170 fl oz
After150 fl oz
−11.8%smaller
Price per fl oz · if the price stayed the same+13.3%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 34th-largest of 100 documented laundry cuts; a bigger cut than 45% of all 1,366 cases in the library. See the biggest cuts →

When
2024 · reported 5 Aug 2024
Country
United States
Brand
Downy
Category
Laundry
Source
mouseprint.org

Source and evidence

Here We Shrink Again – Summer 2024 – Part 1 – Mouse Print* mouseprint.org

Source fetched 2026-10-20. All 201 Mouse Print* cases.

Same price; the label now claims 257 loads instead of 251.

Evidence
Typeconsumer advocate report (Mouse Print*, old and new packages compared)
Confidencehigh

Check the math in the calculator.

Against official inflation: BLS CPI-U (US) “household cleaning products” changed +2.5% (12 months to Aug 2024). The size cut alone raises the price per fluid ounce by +13.3% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…The one-pound bag also lost two ounces. *MOUSE PRINT: Downy Fabric Softener Brendan B. found a big change in Downy fabric softener at Sam’s Club. The old one was 170 ounces and provided 251 loads. The new version was the same price, with 20 fewer ounces. but supposedly provided 257 loads. The new equation must be less = more.”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: laundry detergent shrinkflation, every documented case in one place, brand by brand.

More from Downy

All 2 Downy cases →

More laundry in United States

All 17 in the case library →

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Cite this case

ShrinkRadar, “Did Downy fabric softener (Sam's Club jug) shrink? 170 fl oz → 150 fl oz”, https://shrinkradar.com/cases/downy-fabric-softener-sam-s-club-jug-us-2024.html, accessed 2026-11-05. Original source: Here We Shrink Again – Summer 2024 – Part 1 – Mouse Print* (https://www.mouseprint.org/2024/08/05/here-we-shrink-again-summer-2024-part-1/).

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