Did Mission Carb Balance whole wheat tortillas shrink?
Size FactsDid it shrink? Yes
Before8 tortillas
After6 tortillas
−25.0%smaller
Price per tortilla · if the price stayed the same+33.3%Hypothetical: the size cut alone. The source recorded no shelf prices.
How big a cut? The 3rd-largest of 14 documented bread & bakery cuts; a bigger cut than 84% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2024 · reported 12 Aug 2024
- Country
- United States
- Brand
- Mission
- Category
- Bread & Bakery
- Source
- mouseprint.org
Source and evidence
Against official inflation: BLS CPI-U (US) “bread” changed −0.2% (12 months to Aug 2024). The size cut alone raises the price per unit by +33.3% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.
What the source says
“NT: Mission Carb Balance Whole Wheat Tortillas If you didn’t check the number of Mission tortillas you were getting in the package, you might not have realized the old eight-count pack now only has six tortillas — a 25-percent reduction. Thanks to Devin B. for this submission.”
More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.
Mission products we track
- Flours
Mission Carb Balance Flour Tortilla Wraps
Net wt.24 ozNo size change22 checks · last 2026-11-05
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All 3 in the case library →- Bread & Bakery · 2026
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22 → 20 oz−9.1%
United States · Source: mouseprint.org - Bread & Bakery · 2026
Thomas' Bagels 6-pack
20 → 18 oz−10.0%
United States · Source: mouseprint.org
Newest in bread & bakery
All Bread & Bakery cases →- Bread & Bakery · 2026
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290 → 250 g−13.8%
United Kingdom · Source: allsupers.co.uk - Bread & Bakery · 2026
Mr Kipling Signature salted caramel brownie bites (UK)
10 → 8 cakes−20.0%
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GAIL's challah knots, 2 pack (Waitrose)
220 → 166 g−24.5%
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