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Did Suave shampoo and conditioner, family size shrink?

Size FactsDid it shrink? Yes
Before30 fl oz
After22.5 fl oz
−25.0%smaller
Price per fl oz · observed+33.3%Shelf price $2.49 → $2.49, as recorded by the source.

Before you paid $0.083 per fl oz; after, $0.11 per fl oz: 33.3% more for the same amount.

How big a cut? The joint 6th-largest of 56 documented soap, shampoo & body wash cuts (tied with 1 other); a bigger cut than 84% of all 1,366 cases in the library. See the biggest cuts →

When
2022 · reported 12 Sep 2022
Country
United States
Brand
Suave
Category
Soap, Shampoo & Body Wash
Source
mouseprint.org

Source and evidence

Here We Shrink Again – Early Fall 2022 – Mouse Print* mouseprint.org

Source fetched 2026-10-20. All 201 Mouse Print* cases.

25% off 30 oz is 22.5 oz. Both were $2.49 at Stop & Shop (Boston area).

Evidence
Typeconsumer advocate report (Mouse Print*, old and new packages compared)
Confidencehigh
Size cut alone, at the old price+33.3%

Check the math in the calculator or compare old and new unit prices.

Against official inflation: BLS CPI-U (US) “personal care products” changed +6.5% (12 months to Sep 2022). This pack’s price per fluid ounce changed +33.3%, 26.8 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…And both boxes scanned at the same $29.99 price. *MOUSE PRINT: Suave Shampoo The 30-ounce bottles of Suave Shampoo and their conditioner have been reduced by 25%, but the price has stayed the same. Recently they both were $2.49 at Stop & Shop supermarket in the Boston area.”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: shampoo, soap and toothpaste shrinkflation, every documented case in one place, brand by brand.

More soap, shampoo & body wash in United States

All 15 in the case library →

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Shampoo, soap and toothpaste shrinkflation →

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Cite this case

ShrinkRadar, “Did Suave shampoo and conditioner, family size shrink? 30 fl oz → 22.5 fl oz”, https://shrinkradar.com/cases/suave-shampoo-and-conditioner-family-size-us-2022.html, accessed 2026-11-05. Original source: Here We Shrink Again – Early Fall 2022 – Mouse Print* (https://www.mouseprint.org/2022/09/12/shrink-sept22/).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.