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Did Tivall vegetarian schnitzel (Israel) shrink?

Size FactsDid it shrink? Yes
Before750 g
After650 g
−13.3%smaller
Price per 100 g · observed+15.4%Shelf price ₪29.90 (750 g) → ₪29.90 (650 g), as recorded by the source.

Before you paid ₪3.99 per 100 g; after, ₪4.60 per 100 g: 15.4% more for the same amount.

How big a cut? The 17th-largest of 35 documented frozen foods cuts; a bigger cut than 53% of all 1,366 cases in the library. See the biggest cuts →

When
2018 · reported Sep 2018
Country
Israel
Brand
Tivall
Category
Frozen Foods
Source
ynet.co.il

Source and evidence

ynet — Tivall, Pantene and Ariel: a flood of downsizing (20 Sep 2018) ynet.co.il

Source fetched 2026-10-26. All 54 ynet cases.

Tivall cut most of its packs in early 2018 (a few were enlarged); ynet found the downsized packs cost more per 100 g outside promotions. Osher Ad sold both the 750 g and the 650 g pack for ₪29.90: 15.5% more per 100 g.

Evidence
Typepress shelf-price comparison
Confidencehigh
Size cut alone, at the old price+15.4%

Check the math in the calculator.

What the source says

“ר באריזת 700 גרם. השנה משקלו הצטמק ב-136 גרם ל-564 גרם, הפחתה של כ-19%. מהמבורגר צמחוני קוצצו 150 גרם מהאריזה, שהוקטנה מ-750 גרם ל-600 גרם, הפחתה של 13% במשקל. משקל אריזת שניצל צמחוני ירד ל-650 גרם במקום 750 גרם, כלומר האריזה מכילה 100 גרם פחות – הפחתה של כ-15%. עם זאת, יש מוצרים שהוגדלו.”

More from Israel: the Israel shrinkflation tracker has all 65 documented cases, sortable and filterable.

Topic guide: frozen food shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Tivall vegetarian schnitzel (Israel) shrink? 750 g → 650 g”, https://shrinkradar.com/cases/tivall-vegetarian-schnitzel-israel-2018.html, accessed 2026-11-05. Original source: ynet — Tivall, Pantene and Ariel: a flood of downsizing (20 Sep 2018) (https://www.ynet.co.il/articles/0,7340,L-5352795,00.html).

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