Did Nelsen dish detergent (second cut, Italy) shrink?

Size FactsDid it shrink? Yes
Before900 ml
After850 ml
−5.6%smaller
Price per 100 ml · if the price stayed the same+5.9%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 45th-largest of 52 documented dish & cleaning cuts; a bigger cut than 9% of all 1,366 cases in the library. See the biggest cuts →

When
2024 · reported 31 Jan 2024
Country
Italy
Brand
Nelsen
Category
Dish & Cleaning
Source
altroconsumo.it

Source and evidence

Altroconsumo — Cos'è la shrinkflation: prodotti ed esempi per riconoscerla (31 Jan 2024) altroconsumo.it

Source fetched 2026-10-14.

Second cut in about a year: Altroconsumo had reported the bottle going from 1 litre to 900 ml (price per litre €1.30 to €1.67); by January 2024 it was 850 ml at €2.55 a litre, 53% more per litre. The recommended dose (12 g per 5 litres of water) did not change.

Evidence
Typeconsumer organisation (Altroconsumo, shelf monitoring)
Confidencehigh

Check the math in the calculator.

Against official inflation: Eurostat HICP (IT) “household cleaning and maintenance products” changed +3.5% (12 months to Jan 2024). The size cut alone raises the price per millilitre by +5.9% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…Ora però la confezione si è ridotta ulteriormente , arrivando a 850 ml: il prezzo al litro ha raggiunto 2,55 euro, un rincaro del 53% . Il dosaggio consigliato in etichetta, invece, non è cambiato ed è sempre 12 grammi di prodotto ogni 5 litri d'acqua.”

More from Italy: the Italy shrinkflation list has all 20 documented cases, sortable and filterable.

Topic guide: cleaning products and dish soap shrinkflation, every documented case in one place, brand by brand.

More from Nelsen

All 2 Nelsen cases →

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Cite this case

ShrinkRadar, “Did Nelsen dish detergent (second cut, Italy) shrink? 900 ml → 850 ml”, https://shrinkradar.com/cases/nelsen-dish-detergent-second-cut-italy-2024.html, accessed 2026-11-05. Original source: Altroconsumo — Cos'è la shrinkflation: prodotti ed esempi per riconoscerla (31 Jan 2024) (https://www.altroconsumo.it/alimentazione/fare-la-spesa/news/shrinkflation).

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