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Did Ariel 3-in-1 gel capsules, 28 pack (Israel) shrink?

Size FactsDid it shrink? Yes
Before28 capsules
After27 capsules
−3.6%smaller
Price per capsule · observed+3.7%Shelf price ₪25.90 → ₪25.90, as recorded by the source.

Before you paid ₪0.93 per capsule; after, ₪0.96 per capsule: 3.7% more for the same amount.

How big a cut? The joint 91st-largest of 100 documented laundry cuts (tied with 2 others); a bigger cut than 2% of all 1,366 cases in the library. See the biggest cuts →

When
2018 · reported Sep 2018
Country
Israel
Brand
Ariel
Category
Laundry
Source
ynet.co.il

Source and evidence

ynet — Tivall, Pantene and Ariel: a flood of downsizing (20 Sep 2018) ynet.co.il

Source fetched 2026-10-26. All 54 ynet cases.

Yeinot Bitan sold the old 28-pack for ₪25.90 in June 2018 and the new 27-pack for exactly the same price: 3.8% more per capsule. P&G said the pack changed across the region; the 50 and 12 packs were not changed.

Evidence
Typepress shelf-price comparison
Confidencehigh
Size cut alone, at the old price+3.7%

Check the math in the calculator.

What the source says

“ילא לא זוכר. מספר הקפסולות באריזת אריאל הופחת – המחירים עלו בעוד שפרוקטר אנד גמבל מתכננת את הקטנת פנטן, היא כבר הקטינה את טבליות כביסה אריאל קפסולות ג'ל 3 ב-1, מ-28 ל-27 יחידות ומ-42 ל-40 יחידות באריזה הגדולה יותר, הפחתה של 5%-3.5%. משקל קפסולה הוא 27 גרם, כך שמשקל אריזת 40 יחידות למשל, הוא כעת 1.08 ק"ג, לעומת 1.134 ק"ג לפני כן.”

More from Israel: the Israel shrinkflation tracker has all 65 documented cases, sortable and filterable.

Topic guide: laundry detergent shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Ariel 3-in-1 gel capsules, 28 pack (Israel) shrink? 28 capsules → 27 capsules”, https://shrinkradar.com/cases/ariel-3-in-1-gel-capsules-28-pack-israel-2018.html, accessed 2026-11-05. Original source: ynet — Tivall, Pantene and Ariel: a flood of downsizing (20 Sep 2018) (https://www.ynet.co.il/articles/0,7340,L-5352795,00.html).

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