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Did Dettol Power and Pure bathroom wipes (UK) shrink?

Size FactsDid it shrink? Yes
Before36 wipes
After32 wipes
−11.1%smaller
Price per wipe · observed+12.5%Shelf price £2 → £2, as recorded by the source.

Before you paid £0.056 per wipe; after, £0.063 per wipe: 12.5% more for the same amount.

How big a cut? The 17th-largest of 52 documented dish & cleaning cuts; a bigger cut than 42% of all 1,366 cases in the library. See the biggest cuts →

When
2016 · reported 20 Apr 2016
Country
United Kingdom
Brand
Dettol
Category
Dish & Cleaning
Source
lovemoney.com

Source and evidence

lovemoney — Shoppers 'paying more for shrinking supermarket goods' (Which? research, 20 Apr 2016) lovemoney.com

Source fetched 2026-11-05.

The pack went from 36 to 32 wipes (-11%). Which? found it at £2 in Tesco before and after the cut; at Ocado it rose slightly to £2.03.

Evidence
Typeconsumer organisation survey (Which?) reported by news site
Confidencehigh
Size cut alone, at the old price+12.5%

Check the math in the calculator.

What the source says

“…The juice remained at the same price (£2.48) in Asda after it shrank in size. Dettol Power and Pure Bathroom Wipes Decreased from 36 to 32 wipes (11% reduction) ​Photo credit: Which?”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: cleaning products and dish soap shrinkflation, every documented case in one place, brand by brand.

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ShrinkRadar, “Did Dettol Power and Pure bathroom wipes (UK) shrink? 36 wipes → 32 wipes”, https://shrinkradar.com/cases/dettol-power-and-pure-bathroom-wipes-uk-2016.html, accessed 2026-11-05. Original source: lovemoney — Shoppers 'paying more for shrinking supermarket goods' (Which? research, 20 Apr 2016) (https://www.lovemoney.com/news/51965/shrinking-products-size-price-tropicana-andrex-digestives-dettol-tesco).

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