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Did Ariel 3-in-1 gel capsules, 42 pack (Israel) shrink?

Size FactsDid it shrink? Yes
Before42 capsules
After40 capsules
−4.8%smaller
Price per capsule · if the price stayed the same+5.0%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 82nd-largest of 100 documented laundry cuts (tied with 3 others); a bigger cut than 5% of all 1,366 cases in the library. See the biggest cuts →

When
2018 · reported Sep 2018
Country
Israel
Brand
Ariel
Category
Laundry
Source
ynet.co.il

Source and evidence

ynet — Tivall, Pantene and Ariel: a flood of downsizing (20 Sep 2018) ynet.co.il

Source fetched 2026-10-26. All 54 ynet cases.

Each capsule weighs 27 g, so the larger pack went from 1.134 kg to 1.08 kg. Shelf price per capsule rose up to about 6% at most chains checked (Yochananof about 5%); Mahsanei HaShuk cut the shelf price.

Evidence
Typepress shelf-price comparison
Confidencehigh

Check the math in the calculator.

What the source says

“קל בתת הרשת יינות ביתן בסיטי (1.18 שקלים לקפסולה). המחיר נשאר זהה לאריזת 40 יחידות המוקטנת (99.7 אג', או 1.24 שקלים לקפסולה), כך שמדובר בעליית מחיר של עד כ-6%. ביוחננוף מחיר המדף לקפסולה באריזת 42 קפסולות שהוקטנה ל-40 קפסולות עלה בכ-5%, אך מחיר המבצע כעת נמוך ממחיר המדף דאז.”

More from Israel: the Israel shrinkflation tracker has all 65 documented cases, sortable and filterable.

Topic guide: laundry detergent shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Ariel 3-in-1 gel capsules, 42 pack (Israel) shrink? 42 capsules → 40 capsules”, https://shrinkradar.com/cases/ariel-3-in-1-gel-capsules-42-pack-israel-2018.html, accessed 2026-11-05. Original source: ynet — Tivall, Pantene and Ariel: a flood of downsizing (20 Sep 2018) (https://www.ynet.co.il/articles/0,7340,L-5352795,00.html).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.