Did Ecover shrink its products?

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Updated 2026-11-05 (latest case added) · 1 sourced case, each linked to its source

Did Ecover shrink its products? Yes. We have 1 documented shrinkflation case for Ecover dated 2019, reported in the UK. Ecover washing-up liquid, 1 litre bottle (UK) went from 1000 ml to 950 ml (−5.0%), a 5.3% hidden price rise per unit if the price stayed the same. Where the source recorded the shelf price before and after (1 case), 1 got more expensive per unit.

Size Facts
Did Ecover products shrink?Yes
Documented cases1
Biggest cut−5.0%
Median cut−5.0%
Hidden rise per unit at the same price (median)+5.3%
Years2019
Most recent2019
CountriesUnited Kingdom
Pricier per unit (of 1 priced)1
Tracked daily0

1 documented case. Biggest cut: Ecover washing-up liquid, 1 litre bottle (UK), 1000 ml → 950 ml (−5.0%). See cases below.

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Each case links to its source. Compare with the worst offenders, or check any pack with the shrinkflation calculator.

Documented cases (1)

FAQ

Did Ecover shrink its products?

Yes. ShrinkRadar has 1 documented, sourced shrinkflation case for Ecover (2019). Ecover washing-up liquid, 1 litre bottle (UK) went from 1000 ml to 950 ml (−5.0%), dated 2019.

When did Ecover shrink its products?

The source dates it 2019.

Who reported Ecover shrinkflation?

It comes from which.co.uk, covering the UK. Each case page quotes and links its source.

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