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Did Dreft shrink its products?

Did Dreft shrink its products? Yes. We have 1 documented shrinkflation case for Dreft dated 2025, reported in the Netherlands. Dreft-wasmiddel went from 1200 ml to 945 ml (−21.3%), a 27.0% hidden price rise per unit if the price stayed the same. Where the source recorded the shelf price before and after (1 case), 1 got more expensive per unit.

Size Facts
Did Dreft products shrink?Yes
Documented cases1
Biggest cut−21.3%
Median cut−21.3%
Hidden rise per unit at the same price (median)+27.0%
Years2025
Most recent2025
Countries🇳🇱
Pricier per unit (of 1 priced)1
Tracked daily0

1 documented case. Biggest cut: Dreft-wasmiddel, 1200 ml → 945 ml (−21.3%). See cases below.

Each case links to its source. Compare with the worst offenders, or check any pack with the shrinkflation calculator.

Documented cases (1)

FAQ

Did Dreft shrink its products?

Yes. ShrinkRadar has 1 documented, sourced shrinkflation case for Dreft (2025). Dreft-wasmiddel went from 1200 ml to 945 ml (−21.3%), dated 2025.

When did Dreft shrink its products?

The source dates it 2025.

Who reported Dreft shrinkflation?

It comes from consumentenbond.nl, covering the Netherlands. Each case page quotes and links its source.

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