Did Vipp Express blue laundry gel (Spain) shrink?

Size FactsDid it shrink? Yes
Before40 doses
After37 doses
−7.5%smaller
Price per dose · observed+20.2%Shelf price €10.70 → €11.90, as recorded by the source.

Before you paid €0.27 per dose; after, €0.32 per dose: 20.2% more for the same amount.

How big a cut? The 64th-largest of 100 documented laundry cuts; a bigger cut than 18% of all 1,366 cases in the library. See the biggest cuts →

When
2022–2023 · reported 17 Feb 2023
Country
Spain
Brand
Vipp Express
Category
Laundry
Source
cronista.com

Source and evidence

El Cronista — Alerta reduflación: detectan 10 productos afectados por la trampa de los envases (FACUA, 17 Feb 2023) cronista.com

Source fetched 2026-11-05.

FACUA: €10.70 for 40 doses in January 2022, €11.90 for 37 doses in January 2023 (+20% per dose).

Evidence
Typeconsumer organisation shelf-price comparison (FACUA) reported by news site
Confidencehigh
Size cut alone, at the old price+8.1%

Check the math in the calculator.

Against official inflation: Eurostat HICP (ES) “household cleaning and maintenance products” changed +11.9% (12 months to Feb 2023). This pack’s price per unit changed +20.2%, 8.3 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“0,9% más caro Enero de 2022: 3,29 euros por un bote de 660 ml. Enero de 2023: 3,65 euros por un bote de 550 ml. Gel azul de Vipp Express: casi un euro más caro Enero de 2022: 10,70 euros por 40 dosis. Enero de 2023: 11,90 euros por 37 dosis. Cereales fitness de Nestlé: 33,2% más cara Enero de 2022: 2,90 euros por una caja de 450 gramos.”

Topic guide: laundry detergent shrinkflation, every documented case in one place, brand by brand.

Share, embed or cite this case

XRedditFacebookBlueskyEmail

Shared links show this size card image (PNG, 1200×630), which you can also download and post.

Embed this case on your site

Paste this HTML into a post or page. The card shows the size change and links to this page and the original source. It is free to use; please keep the links.

Preview the embed card

Cite this case

ShrinkRadar, “Did Vipp Express blue laundry gel (Spain) shrink? 40 doses → 37 doses”, https://shrinkradar.com/cases/vipp-express-blue-laundry-gel-spain-2022-2023.html, accessed 2026-11-05. Original source: El Cronista — Alerta reduflación: detectan 10 productos afectados por la trampa de los envases (FACUA, 17 Feb 2023) (https://www.cronista.com/espana/economia-finanzas/alerta-reduflacion-detectan-10-productos-afectados-por-la-trampa-de-los-envases).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.