Known cases / Dish & Cleaning / Vim
Did Vim dish soap bar (India) shrink?
155 → 135 g −12.9%Size Facts
Before155 g
After
135 g
Hidden unit-price rise at same price+14.8%
When2022
CountryIndia
Evidenceconsumer-group / news investigation
Confidencehigh
Source: 'Shrinkflation' accelerates globally as manufacturers shrink package sizes : NPR (npr.org). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“to 4.5 ounces. In the U.K., Nestle slimmed down its Nescafe Azera Americano coffee tins from 100 grams to 90 grams. In India, a bar of Vim dish soap has shrunk from 155 grams to 135 grams. Shrinkflation isn't new, experts say. But it proliferates in times of high inflation as companies grapple with rising”
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