Did Änglamark laundry detergent, 900 ml (Sweden) shrink?

Size FactsDid it shrink? Yes
Before30 washes
After25 washes
−16.7%smaller
Price per wash · if the price stayed the same+20.0%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 21st-largest of 100 documented laundry cuts (tied with 1 other); a bigger cut than 62% of all 1,366 cases in the library. See the biggest cuts →

When
2024 · reported 5 Apr 2024
Country
Sweden
Brand
Änglamark
Category
Laundry
Source
tv4.se

Source and evidence

TV4 — ”Snålflationen” är här – så undviker du att bli lurad (5 Apr 2024) tv4.se

Source fetched 2026-11-05.

Daniel Kjellberg, editor-in-chief of the Swedish consumer magazine Råd & Rön, on TV4: the same 900 ml pack of Änglamark detergent used to be enough for 30 washes and now does 25 (-17% washes per pack), because the detergent was diluted. No prices given.

Evidence
TypeTV news report quoting consumer magazine editor (TV4, Råd & Rön)
Confidencemedium

Check the math in the calculator.

What the source says

“…Samma gäller för vissa tvättmedel som har spätts ut med vatten. – Den som är uppmärksam och brukar köpa Änglamarks tvättmedel kan se att en 900 milliliter förpackning tidigare räckte till 30 tvättar. Idag räcker den till 25, fortsätter Kjellberg.”

Topic guide: laundry detergent shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Änglamark laundry detergent, 900 ml (Sweden) shrink? 30 washes → 25 washes”, https://shrinkradar.com/cases/nglamark-laundry-detergent-900-ml-sweden-2024.html, accessed 2026-11-05. Original source: TV4 — ”Snålflationen” är här – så undviker du att bli lurad (5 Apr 2024) (https://www.tv4.se/artikel/1Q6TLtDJD8sNEjN3zzzUSW/snalflationen-aer-haer-sa-undviker-du-att-bli-lurad).

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