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Did Kao Cucute Clear Jokin dish soap bottle (Japan) shrink?

Size FactsDid it shrink? Yes
Before240 ml
After220 ml
−8.3%smaller
Price per 100 ml · if the price stayed the same+9.1%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 31st-largest of 52 documented dish & cleaning cuts (tied with 2 others); a bigger cut than 21% of all 1,366 cases in the library. See the biggest cuts →

When
2024 · reported 23 Sep 2026
Country
Japan
Brand
Kao
Category
Dish & Cleaning
Source
okaidokulab.com

Source and evidence

お買い得ラボ (okaidokulab.com) — 日用品の内容量は減っているか: 7 changes checked against the original (Sept 2026) okaidokulab.com

Source fetched 2026-10-29.

The main bottle went from 240 ml to 220 ml with the 31 Aug 2024 relaunch (per Kao's release, which has a content table). The tracker's shelf prices put the new bottle at about ¥0.71/ml vs ¥0.65/ml for the old one, about 9% more.

Evidence
Typeprice tracker check against maker's release or product page
Confidencemedium

Check the math in the calculator.

What the source says

“カウブランド赤箱 90g → 85g 2026年3月10日出荷分 ニュースリリース（2026年2月10日） P&G アリエール 液体 ジェル1000g → つめかえ625g 2026年8月下旬 P&Gリリース（2026年8月18日） マース カルカン パウチ 70g → 60g — kalkan.jp の商品ページ 花王 キュキュット クリア除菌 本体 240mL → 220mL 2024年8月31日 花王のリリース（内容量の表あり） 花王 メリット シャンプー つめかえ 340mL → 320mL 2025年3月25日 花王のリリース（内容量の表あり） クラシエ いち髪 つめかえ 330mL → 320mL —…”

More from Japan: the Japan shrinkflation tracker has all 39 documented cases, sortable and filterable.

Topic guide: cleaning products and dish soap shrinkflation, every documented case in one place, brand by brand.

More from Kao

All 2 Kao cases →

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Cleaning products and dish soap shrinkflation →

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Cite this case

ShrinkRadar, “Did Kao Cucute Clear Jokin dish soap bottle (Japan) shrink? 240 ml → 220 ml”, https://shrinkradar.com/cases/kao-cucute-clear-jokin-dish-soap-bottle-japan-2024.html, accessed 2026-11-05. Original source: お買い得ラボ (okaidokulab.com) — 日用品の内容量は減っているか: 7 changes checked against the original (Sept 2026) (https://okaidokulab.com/shrink-vs-price/).

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