Known cases / Personal Care / Ivory
Did Ivory body wash shrink?
24 → 21 oz −12.5%Size Facts
Before24 oz
After
21 oz
Hidden unit-price rise at same price+14.3%
When2015
CountryCanada
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh
Source: Products Get Downsized in Canada Too – Mouse Print* (mouseprint.org). Source fetched 2026-10-18. Reported from Canada in the same Mouse Print/CBC Marketplace piece. Check the math in the calculator.
What the source says
“from 445 grams to 425 grams. *MOUSE PRINT: The Ivory body wash used the old “new and improved” trick to draw your attention away from the net weight statement, showing a drop from 24 ounces to 21 ounces. *MOUSE PRINT: And Huggies Pull-ups are now short two poops. Share this story: Categories Downsizing / Shrinkflation ,”
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