Did Neutro Roberts moisturising liquid soap with glycerine (Italy) shrink?

Size FactsDid it shrink? Yes
Before300 ml
After200 ml
−33.3%smaller
Price per 100 ml · if the price stayed the same+50.0%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 2nd-largest of 56 documented soap, shampoo & body wash cuts (tied with 1 other); a bigger cut than 93% of all 1,366 cases in the library. See the biggest cuts →

When
2024 · reported 31 Jan 2024
Country
Italy
Brand
Neutro Roberts
Category
Soap, Shampoo & Body Wash
Source
altroconsumo.it

Source and evidence

Altroconsumo — Cos'è la shrinkflation: prodotti ed esempi per riconoscerla (31 Jan 2024) altroconsumo.it

Source fetched 2026-10-14.

The pump bottle went from 300 ml to 200 ml; Altroconsumo found the price per litre up 201%, one of the steepest rises in its monitoring.

Evidence
Typeconsumer organisation (Altroconsumo, shelf monitoring)
Confidencehigh

Check the math in the calculator.

Against official inflation: Eurostat HICP (IT) “other appliances, articles and products for personal care” changed +2.4% (12 months to Jan 2024). The size cut alone raises the price per millilitre by +50.0% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…Neutro Roberts idratante con glicerina e saponette Anche il sapone liquido Neutro Roberts idratante con glicerina è passato da un flacone da 300 a uno da 200 ml. Questo è uno dei prodotti che ha registrato gli aumenti più marcati: il prezzo al litro è lievitato del 201% .”

More from Italy: the Italy shrinkflation list has all 20 documented cases, sortable and filterable.

Topic guide: shampoo, soap and toothpaste shrinkflation, every documented case in one place, brand by brand.

More soap, shampoo & body wash in Italy

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Cite this case

ShrinkRadar, “Did Neutro Roberts moisturising liquid soap with glycerine (Italy) shrink? 300 ml → 200 ml”, https://shrinkradar.com/cases/neutro-roberts-moisturising-liquid-soap-with-glycerine-italy-2024.html, accessed 2026-11-05. Original source: Altroconsumo — Cos'è la shrinkflation: prodotti ed esempi per riconoscerla (31 Jan 2024) (https://www.altroconsumo.it/alimentazione/fare-la-spesa/news/shrinkflation).

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