Did Palmolive bar soap multipack (Italy) shrink?

Size FactsDid it shrink? Yes
Before4 bars
After3 bars
−25.0%smaller
Price per bar · if the price stayed the same+33.3%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 6th-largest of 56 documented soap, shampoo & body wash cuts (tied with 1 other); a bigger cut than 84% of all 1,366 cases in the library. See the biggest cuts →

When
2024 · reported 31 Jan 2024
Country
Italy
Brand
Palmolive
Category
Soap, Shampoo & Body Wash
Source
altroconsumo.it

Source and evidence

Altroconsumo — Cos'è la shrinkflation: prodotti ed esempi per riconoscerla (31 Jan 2024) altroconsumo.it

Source fetched 2026-10-14.

Altroconsumo: Palmolive bar soap now comes in 3-bar multipacks where packs used to hold 4. (Neutro Roberts is left out: its 4-bar pack was a '3+1 free' promotion.)

Evidence
Typeconsumer organisation (Altroconsumo, shelf monitoring)
Confidencehigh

Check the math in the calculator.

Against official inflation: Eurostat HICP (IT) “other appliances, articles and products for personal care” changed +2.4% (12 months to Jan 2024). The size cut alone raises the price per bar by +33.3% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…Questo è uno dei prodotti che ha registrato gli aumenti più marcati: il prezzo al litro è lievitato del 201% . Le saponette Neutro Roberts e Palmolive sono disponibili oggi in multipack da 3 saponette, mentre prima le confezioni ne contenevano 4 (Neutro Roberts in formato speciale 3+1 gratis) mentre Nidra ha alleggerito le proprie saponette di 10 grammi : prima…”

More from Italy: the Italy shrinkflation list has all 20 documented cases, sortable and filterable.

Topic guide: shampoo, soap and toothpaste shrinkflation, every documented case in one place, brand by brand.

Palmolive products we track

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All 4 in the case library →

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Shampoo, soap and toothpaste shrinkflation →

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Cite this case

ShrinkRadar, “Did Palmolive bar soap multipack (Italy) shrink? 4 bars → 3 bars”, https://shrinkradar.com/cases/palmolive-bar-soap-multipack-italy-2024.html, accessed 2026-11-05. Original source: Altroconsumo — Cos'è la shrinkflation: prodotti ed esempi per riconoscerla (31 Jan 2024) (https://www.altroconsumo.it/alimentazione/fare-la-spesa/news/shrinkflation).

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