Did Jjolgit Jjolgit New Hobakyeot pumpkin taffy (South Korea) shrink?
Size FactsDid it shrink? Yes
Before300 g
After280 g
−6.7%smaller
Price per 100 g · if the price stayed the same+7.1%Hypothetical: the size cut alone. The source recorded no shelf prices.
How big a cut? The joint 170th-largest of 189 documented chocolate & candy cuts (tied with 1 other); a bigger cut than 14% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2024 · reported 31 Mar 2025
- Country
- South Korea
- Brand
- Deo Sikpum
- Category
- Chocolate & Candy
- Source
- biz.sbs.co.kr
Source and evidence
What the source says
“다. 국내 상품은 제주 감귤·한라봉 초콜릿(제조/판매사 제키스), 쫄깃쫄깃 뉴호박엿(더식품/한일유통), 착한습관 유기농 아로니아 동결건조 분말(착한습관/엔바이오텍) 등입니다. 제주 감귤초콜릿과 제주 한라봉 초콜릿은 지난해 8월부터 용량이 224ｇ에서 192ｇ으로 각각 14.3% 줄었고 쫄깃쫄깃 뉴 호박엿은 같은 해 10월 300ｇ에서 280ｇ으로 6.7% 준 것으로 조사됐습니다. 또 착한습관 유기농 아로니아 동결건조 분말은 지난해 11월 200ｇ에서 150ｇ으로 25%나 내용물을 축소했습니다.”
More from South Korea: the South Korea shrinkflation list has all 35 documented cases, sortable and filterable.
Topic guide: chocolate shrinkflation, every documented case in one place, brand by brand.
More chocolate & candy in South Korea
All 9 in the case library →- Chocolate & Candy · 2024
Seika Ramune mochi caramel candy (South Korea)
41 → 32 g−22.0%
South Korea · Source: biz.sbs.co.kr - Chocolate & Candy · 2024
Witor's Gold chocolate (South Korea)
250 → 200 g−20.0%
South Korea · Source: biz.sbs.co.kr - Chocolate & Candy · 2024
Jekiss Jeju tangerine (gamgyul) chocolate (South Korea)
224 → 192 g−14.3%
South Korea · Source: biz.sbs.co.kr
Newest in chocolate & candy
Chocolate shrinkflation →- Chocolate & Candy · 2026
Dare Wafer in Dark Chocolate bar (UK)
50 → 44 g−12.0%
United Kingdom · Source: allsupers.co.uk - Chocolate & Candy · 2026
Hershey's Kisses Special Dark share pack
10 → 8.7 oz−13.0%
United States · Source: mouseprint.org - Chocolate & Candy · 2026
Cadbury Roses chocolates box (Australia)
450 → 380 g−15.6%
Australia · Source: theaustralian.com.au
