Did Witor's Gold chocolate (South Korea) shrink?

Size FactsDid it shrink? Yes
Before250 g
After200 g
−20.0%smaller
Price per 100 g · if the price stayed the same+25.0%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 25th-largest of 189 documented chocolate & candy cuts (tied with 13 others); a bigger cut than 72% of all 1,366 cases in the library. See the biggest cuts →

When
2024 · reported 31 Mar 2025
Country
South Korea
Brand
Witor's
Category
Chocolate & Candy
Source
biz.sbs.co.kr

Source and evidence

SBS Biz — KCA finds 9 shrunken products incl. Jeju tangerine chocolate (31 Mar 2025; KCA Q4 2024 survey) biz.sbs.co.kr

Source fetched 2026-10-31.

Imported Italian chocolate cut from 250 g to 200 g (-20%) in November 2024 (KCA Q4 2024 survey).

Evidence
Typegovernment consumer agency survey (Korea Consumer Agency) reported by press
Confidencehigh

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What the source says

“분말은 지난해 11월 200g에서 150g으로 25%나 내용물을 축소했습니다. 수입 상품에서는 블랙썬더 미니바(158→146g), 아몬드&헤이즐넛(130→118g), 미니바 딸기(128→116g) 등 3개 제품이 지난해 9월 일제히 7.6∼9.4%씩 용량을 줄인 것으로 나타났습니다. 위토스 골드 초콜릿은 지난해 11월 250g에서 200g(20%↓)으로, 세이카 라무네 모찌 캐러멜 사탕은 같은 해 12월 41g에서 32g(22%↓)으로 각각 감소했습니다.”

More from South Korea: the South Korea shrinkflation list has all 35 documented cases, sortable and filterable.

Topic guide: chocolate shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Witor's Gold chocolate (South Korea) shrink? 250 g → 200 g”, https://shrinkradar.com/cases/witor-s-gold-chocolate-south-korea-2024.html, accessed 2026-11-05. Original source: SBS Biz — KCA finds 9 shrunken products incl. Jeju tangerine chocolate (31 Mar 2025; KCA Q4 2024 survey) (https://biz.sbs.co.kr/amp/article/20000225707).

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