Known cases / Juice & Drinks / Cadbury
Did Cadbury medium Santa selection box shrink?
145 → 125 g −13.8%Size Facts
Before145 g
After
125 g
Hidden unit-price rise at same price+16.0%
When2024
CountryUnited Kingdom
Evidenceconsumer-group / news investigation
Confidencehigh
Source: https://www.which.co.uk/news/article/shrinkflation-which-reveals-the-christmas-items-that-have-shrunk-adWZu2O4vkjm (which.co.uk). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“favourites that have shrunk since last year, while the price has remained the same or increased, include: Cadbury's medium Santa selection box – shrunk in size from 145g to 125g (14% smaller). Biggest price increase per 100g: 59% at Morrisons (it cost the same at Sainsbury’s and Waitrose this yea”
Other documented cases
- 🇩🇪 Juice & Drinks · 2019
HiPP 100% Bio Direktsaft Karotte
500 → 330 ml −34.0%Source: vzhh.de - 🇩🇪 Juice & Drinks · 2022
Gut & Günstig feine Beerenmischung
750 → 500 g −33.3%Source: vzhh.de - 🇩🇪 Juice & Drinks · 2022
Penny Bitter Lemon
1.5 → 1 l −33.3%Source: vzhh.de - 🇩🇪 Juice & Drinks · 2025
Valensina Milde Orange
1000 → 700 ml −30.0%Source: vzhh.de - 🇩🇪 Juice & Drinks · 2021
Blankenburger Orancia
1000 → 700 ml −30.0%Source: vzhh.de - 🇧🇷 Juice & Drinks · 2023
Tang powdered drink
25 → 18 g −28.0%Source: procon.niteroi.rj.gov.br