Did Lush Dirty Springwash shower gel, 280 g (South Korea) shrink?

Size FactsDid it shrink? Yes
Before280 g
After250 g
−10.7%smaller
Price per 100 g · if the price stayed the same+12.0%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 34th-largest of 56 documented soap, shampoo & body wash cuts (tied with 2 others); a bigger cut than 40% of all 1,366 cases in the library. See the biggest cuts →

When
2024 · reported 15 Jan 2025
Country
South Korea
Brand
Lush
Category
Soap, Shampoo & Body Wash
Source
biz.newdaily.co.kr

Source and evidence

NewDaily — shrinkflation continues despite government warnings (15 Jan 2025; KCA Q3 2024 survey) biz.newdaily.co.kr

Source fetched 2026-10-30.

Found by the Korea Consumer Agency's Q3 2024 survey (about 260,000 products at eight retailers, 4 cuts found): Lush Korea cut both sizes of Dirty Springwash spearmint shower gel by 10.7% in July 2024.

Evidence
Typegovernment consumer agency survey (Korea Consumer Agency) reported by press
Confidencehigh

Check the math in the calculator.

What the source says

“제조·판매하는 스낵 고집쎈청년 수제 오란다 등 2개다. 더반찬은 지난 7월 용량을 600g에서 550g으로 8.3%, 고집쎈청년은 지난 9월 500g에서 450g으로 10% 각각 감소했다. 러쉬코리아의 러쉬 더티 스프링워시 샤워젤 스피어민트향 2종류가 적발됐다. 러쉬코리아는 지난 7월 280g짜리 제품을 250g으로, 560g은 500g으로 10.7%씩 줄였다. 앞서 지난해 상반기에만 44개(1분기 33개, 2분기 11개) 제품이 적발되기도 했다. 정부는 이를 처벌할 수 있는 법적 제재도 마련했었다.”

More from South Korea: the South Korea shrinkflation list has all 35 documented cases, sortable and filterable.

Topic guide: shampoo, soap and toothpaste shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Lush Dirty Springwash shower gel, 280 g (South Korea) shrink? 280 g → 250 g”, https://shrinkradar.com/cases/lush-dirty-springwash-shower-gel-280-g-south-korea-2024.html, accessed 2026-11-05. Original source: NewDaily — shrinkflation continues despite government warnings (15 Jan 2025; KCA Q3 2024 survey) (https://biz.newdaily.co.kr/site/data/html/2025/01/15/2025011500115.html).

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