Did Febreze fabric refresher, 800 ml refill (Canada) shrink?

Size FactsDid it shrink? Yes
Before800 ml
After700 ml
−12.5%smaller
Price per 100 ml · if the price stayed the same+14.3%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 8th-largest of 11 documented household cuts; a bigger cut than 49% of all 1,394 cases in the library. See the biggest cuts →

When
2024 · reported 26 Jul 2024
Country
Canada
Brand
Febreze
Category
Household
Source
ici.radio-canada.ca

Source and evidence

Radio-Canada — Bienvenue au rayon des formats réduits (réduflation database, updated 27 Oct 2026) ici.radio-canada.ca

Source fetched 2026-11-06.

No response from Procter & Gamble.

Evidence
Typenews organisation database (Radio-Canada, old and new formats checked against dated photos or web archives; companies asked to respond)
Confidencehigh

Check the math in the calculator.

Against official inflation: StatCan CPI (CA) “paper supplies” changed −2.5% (12 months to Jul 2024, a broad match for this category). The size cut alone raises the price per millilitre by +14.3% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“Radio-Canada database record: Febreze (Procter & Gamble), product type "Désodorisant textile". Old format: 800 ml. New format: 700 ml (documented 2024).”

More from Canada: the Canada shrinkflation list has all 43 documented cases, sortable and filterable.

Topic guide: cleaning products and dish soap shrinkflation, every documented case in one place, brand by brand.

More from Febreze

All 4 Febreze cases →

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Cite this case

ShrinkRadar, “Did Febreze fabric refresher, 800 ml refill (Canada) shrink? 800 ml → 700 ml”, https://shrinkradar.com/cases/febreze-fabric-refresher-800-ml-refill-canada-2024.html, accessed 2026-11-07. Original source: Radio-Canada — Bienvenue au rayon des formats réduits (réduflation database, updated 27 Oct 2026) (https://ici.radio-canada.ca/info/2023/reduflation/base-donnees-produits-aliments-epicerie-formats-taxes/).

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