Known cases / Juice & Drinks / Milkybar
Did Milkybar buttons giant tube shrink?
90 → 80 g −11.1%Size Facts
Before90 g
After
80 g
Hidden unit-price rise at same price+12.5%
When2023
CountryUnited Kingdom
Evidenceconsumer-group / news investigation
Confidencehigh
Source: https://www.which.co.uk/news/article/shrinkflation-which-reveals-the-christmas-items-that-have-shrunk-adWZu2O4vkjm (which.co.uk). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“o Best turkey gravy granules – from 230g to 150g (35% smaller) Rowntree’s Jelly Tots giant tube – from 130g to 115g (12% smaller) Milkybar buttons giant tube – from 90g to 80g (11% smaller). Cheapest supermarket in November: can Aldi beat Tesco Clubcard prices? Why are products shrinking? Shrin”
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