Did Sensodyne toothpaste tube (UK, 2016) shrink?
Size FactsDid it shrink? Yes
Before100 ml
After75 ml
−25.0%smaller
Price per 100 ml · if the price stayed the same+33.3%Hypothetical: the size cut alone. The source recorded no shelf prices.
How big a cut? The joint largest of 18 documented oral care cuts (tied with 4 others); a bigger cut than 84% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2016 · reported 20 Apr 2016
- Country
- United Kingdom
- Brand
- Sensodyne
- Category
- Oral Care
- Source
- jrnl.ie
Source and evidence
What the source says
“…Sensitive teeth sufferers will wince at Sensodyne’s latest move – the toothpaste brand tube has reduced in size from 100ml to 75ml.”
More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.
Topic guide: toothpaste shrinkflation, every documented case in one place, brand by brand. Also: toothpaste, deodorant and personal care shrinkflation.
More from Sensodyne
All 2 Sensodyne cases →- Oral Care · 2020
Sensodyne ProSchmelz Tägliche Zahnpasta
100 → 75 ml−25.0%
Germany · Source: vzhh.de
More oral care in United Kingdom
All 5 in the case library →- Oral Care · 2026
Aquafresh Fresh & Minty toothpaste (UK, 2026)
100 → 75 ml−25.0%
United Kingdom · Source: allsupers.co.uk - Oral Care · 2023
Colgate Triple Action Toothpaste
100 → 75 ml−25.0%
United Kingdom · Source: which.co.uk - Oral Care · 2023
Aquafresh Complete Care toothpaste
100 → 75 ml−25.0%
United Kingdom · Source: which.co.uk
Newest in oral care
Toothpaste shrinkflation →- Oral Care · 2026
Smyle Whitening Pro tandpastatabletten navul (toothpaste tablets refill)
65 → 63 tablets−3.1%
Netherlands · Source: prijsprofeet.nl - Oral Care · 2025–2026
Crest 3D White toothpaste tube (2026)
4.1 → 3.3 oz−19.5%
United States · Source: wcpo.com - Oral Care · 2024
Tom's of Maine toothpaste
4.7 → 4 oz−14.9%
United States · Source: mouseprint.org
