Known cases / Dairy / Cadbury
Did Cadbury Brunch Chocolate Chip Bars shrink?
6 → 5 bars −16.7%Size Facts
Before6 bars
After
5 bars
Hidden unit-price rise at same price+20.0%
When2023
CountryUnited Kingdom
Evidenceconsumer-group / news investigation
Confidencehigh
Source: https://www.which.co.uk/news/article/honey-they-shrunk-the-groceries-which-reveals-more-victims-of-shrinkflation-and-ski (which.co.uk). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“36 in a pack at Asda, Sainsbury’s and Tesco Bisto Best Chicken Gravy Granules - from 250g to 230g at Asda and Morrisons Cadbury’s Brunch Chocolate Chip Bars - from six to five in a pack at Asda, Morrisons, Ocado and Tesco Coffee Mate Original Whitener - from 500g to 450g at Tesco Colgate Triple”
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