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Did Cadbury Mini Snowballs family bag shrink?

Size FactsDid it shrink? Yes
Before296 g
After270 g
−8.8%smaller
Price per 100 g · if the price stayed the same+9.6%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 151st-largest of 189 documented chocolate & candy cuts (tied with 3 others); a bigger cut than 25% of all 1,366 cases in the library. See the biggest cuts →

When
2024 · reported 7 Dec 2024
Country
United Kingdom
Brand
Cadbury
Category
Chocolate & Candy
Source
which.co.uk

Source and evidence

Which? — 'Tis the season for shrinkflation! Which? reveals the Christmas items that have shrunk (7 Dec 2024) which.co.uk

Source fetched 2026-10-14. All 51 Which? cases.

Which? says the price rose at Asda, Sainsbury's, Morrisons and Waitrose: 20% more money for 9% less chocolate, over 30% more per 100 g.

Evidence
Typeconsumer-group investigation (sizes and prices compared Oct 2023 vs Oct 2024)
Confidencehigh

Check the math in the calculator.

Against official inflation: ONS CPI (UK) “sugar, jam, honey, syrups, chocolate and confectionery” changed +7.2% (12 months to Dec 2024). The size cut alone raises the price per gram by +9.6% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…when it announced the return of its chocolate-filled Mini Snowballs on Instagram in October, but neglected to mention that the family-sized bag has shrunk. It’s now 270g instead of 296g.”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: chocolate shrinkflation, every documented case in one place, brand by brand.

More from Cadbury

All 32 Cadbury cases →

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Cite this case

ShrinkRadar, “Did Cadbury Mini Snowballs family bag shrink? 296 g → 270 g”, https://shrinkradar.com/cases/cadbury-mini-snowballs-family-bag-uk-2024.html, accessed 2026-11-05. Original source: Which? — 'Tis the season for shrinkflation! Which? reveals the Christmas items that have shrunk (7 Dec 2024) (https://www.which.co.uk/news/article/shrinkflation-which-reveals-the-christmas-items-that-have-shrunk-adWZu2O4vkjm).

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