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Did Doritos, 200 g sharing bag (UK) shrink?

Size FactsDid it shrink? Yes
Before200 g
After180 g
−10.0%smaller
Price per 100 g · observed+11.1%Shelf price £1 → £1, as recorded by the source.

Before you paid £0.50 per 100 g; after, £0.56 per 100 g: 11.1% more for the same amount.

How big a cut? The joint 62nd-largest of 94 documented chips & snacks cuts (tied with 4 others); a bigger cut than 31% of all 1,366 cases in the library. See the biggest cuts →

When
2019 · reported 23 Feb 2019
Country
United Kingdom
Brand
Doritos
Category
Chips & Snacks
Source
which.co.uk

Source and evidence

Which? — Shrinking products: are we paying more for less? (23 Feb 2019) which.co.uk

Source fetched 2026-11-05. All 51 Which? cases.

The larger Doritos bag went from 200 g to 180 g and sold for £1 before and after at retailers including Asda. Undated in the report, so dated to it.

Evidence
Typeconsumer organisation investigation (Which?, supermarket prices tracked 2016-2019 via MySupermarket)
Confidencehigh
Size cut alone, at the old price+11.1%

Check the math in the calculator or compare old and new unit prices.

Against official inflation: ONS CPI (UK) “crisps” changed +4.0% (12 months to Feb 2019). This pack’s price per gram changed +11.1%, 7.1 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…Where can you pay less for more? See which was the cheapest supermarket in January 2019 . Doritos WAS: £1 for 200g (50p/100g) NOW: £1 for 180g (56p/100g) The larger pack of Doritos was being sold for £1 both before and after the shrink at retailers including Asda.”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: chips and crisps shrinkflation, every documented case in one place, brand by brand.

More from Doritos

All 8 Doritos cases →

Doritos products we track

More chips & snacks in United Kingdom

All 10 in the case library →

Newest in chips & snacks

Chips and crisps shrinkflation →

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Cite this case

ShrinkRadar, “Did Doritos, 200 g sharing bag (UK) shrink? 200 g → 180 g”, https://shrinkradar.com/cases/doritos-200-g-sharing-bag-uk-2019.html, accessed 2026-11-05. Original source: Which? — Shrinking products: are we paying more for less? (23 Feb 2019) (https://www.which.co.uk/news/2019/02/shrinking-products-are-we-paying-more-for-less/).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.