Known cases / Juice & Drinks / Cadbury
Did Cadbury Dairy Milk Freddo multipack shrink?
5 → 4 bars −20.0%Size Facts
Before5 bars
After
4 bars
Hidden unit-price rise at same price+25.0%
When2023
CountryUnited Kingdom
Evidenceconsumer-group / news investigation
Confidencehigh
Source: https://www.which.co.uk/news/article/shrinkflation-the-brands-charging-you-more-for-less-atUkT4m2GjuP (which.co.uk). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“r 100g. Meanwhile, multipacks of Cadbury Dairy Milk Freddo chocolate bars – so often used as a tongue-in-cheek barometer of inflation – have been cut this year from five frogs to four. At Tesco, Morrisons and Ocado, the price stayed the same. Packs of Cadbury Fudge bars have shrunk from five bars to fo”
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