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Did Rowntree's Fruit Pastilles, standard tube (UK) shrink?

Size FactsDid it shrink? Yes
Before44 pastilles
After39 pastilles
−11.4%smaller
Price per pastille · if the price stayed the same+12.8%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 100th-largest of 189 documented chocolate & candy cuts; a bigger cut than 44% of all 1,366 cases in the library. See the biggest cuts →

When
2016 · reported 20 Apr 2016
Country
United Kingdom
Brand
Rowntree's
Category
Chocolate & Candy
Source
lovemoney.com

Source and evidence

lovemoney — Shoppers 'paying more for shrinking supermarket goods' (Which? research, 20 Apr 2016) lovemoney.com

Source fetched 2026-11-05.

Which? (April 2016): the standard pack went from 44 to 39 pastilles (-11%). No prices given.

Evidence
Typeconsumer organisation survey (Which?) reported by news site
Confidencemedium

Check the math in the calculator.

What the source says

“…fewer fingers per box, joining Crème Eggs, PG Tips teabags and John West tuna in the list of goods that are getting smaller with ever-increasing prices. The standard pack of Rowntree’s Fruit Pastilles has also shrunk, reducing the number from 44 to 39 pastilles, along with popular chocolates such as Roses, Heroes and Quality Street.”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: chocolate shrinkflation, every documented case in one place, brand by brand.

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ShrinkRadar, “Did Rowntree's Fruit Pastilles, standard tube (UK) shrink? 44 pastilles → 39 pastilles”, https://shrinkradar.com/cases/rowntree-s-fruit-pastilles-standard-tube-uk-2016.html, accessed 2026-11-05. Original source: lovemoney — Shoppers 'paying more for shrinking supermarket goods' (Which? research, 20 Apr 2016) (https://www.lovemoney.com/news/51965/shrinking-products-size-price-tropicana-andrex-digestives-dettol-tesco).

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