Did Fiat Lux Cozinha Forte kitchen matches (Brazil) shrink?

Size FactsDid it shrink? Yes
Before240 matches
After200 matches
−16.7%smaller
Price per match · if the price stayed the same+20.0%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 5th-largest of 10 documented household cuts; a bigger cut than 62% of all 1,366 cases in the library. See the biggest cuts →

When
2022 · reported 14 May 2022
Country
Brazil
Brand
Fiat Lux
Category
Household
Source
g1.globo.com

Source and evidence

g1 (Globo) — 'Reduflação': packs shrink as prices soar (14 May 2022) g1.globo.com

Source fetched 2026-10-28.

The box now holds 200 matches, 40 fewer. The maker confirmed only the Cozinha Forte box was cut and said the matching price change was passed on to resellers.

Evidence
Typepress report (shelf check)
Confidencehigh

Check the math in the calculator.

What the source says

“…crocante Pettiz encolheu de 90g para 70g; o pacote pequeno de cookie Toddy teve redução de 5%; o sabão Omo embalagem econômica diminuiu de 4kg para 3,8kg; e a caixa de fósforos da marca Fiat Lux agora vem com 200 unidades, 40 palitos a menos.”

Topic guide: cleaning products and dish soap shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Fiat Lux Cozinha Forte kitchen matches (Brazil) shrink? 240 matches → 200 matches”, https://shrinkradar.com/cases/fiat-lux-cozinha-forte-kitchen-matches-brazil-2022.html, accessed 2026-11-05. Original source: g1 (Globo) — 'Reduflação': packs shrink as prices soar (14 May 2022) (https://g1.globo.com/economia/noticia/2022/05/14/reduflacao-embalagens-ficam-menores-em-meio-a-disparada-de-precos-saiba-identificar-abusos.ghtml).

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