Known cases / Chips & Snacks / Kettle
Did Kettle Chips Sea Salt & Black Peppercorn shrink?
150 → 130 g −13.3%Size Facts
Before150 g
After
130 g
Hidden unit-price rise at same price+15.4%
When2023
CountryUnited Kingdom
Evidenceconsumer-group / news investigation
Confidencehigh
Source: https://www.which.co.uk/news/article/honey-they-shrunk-the-groceries-which-reveals-more-victims-of-shrinkflation-and-ski (which.co.uk). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“riple Action Toothpaste - from 100ml to 75ml at Aldi, Asda, Lidl, Morrisons, Sainsbury’s and Tesco Kettle Chips Sea Salt and Crushed Black Peppercorns Crisps - from 150g to 130g at Tesco Lurpak Slightly Salted Butter - from 225g to 180g at Morrisons and Sainsbury's McVitie’s Digestives Dark Choco”
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