Known cases / Chips / Pringles
Did Pringles tube (Australia) shrink?
165 → 134 g −18.8%Size Facts
Before165 g
After
134 g
Hidden unit-price rise at same price+23.1%
When2015
Source: Wikipedia: Shrinkflation (examples list, with primary citations) (en.wikipedia.org). source fetched 2026-10-13.
Other documented cases
- Chips · 2022
Doritos (regular bag)
9.75 → 9.25 oz −5.1%Source: usw.org - Paper Towels · 2023
Great Value Ultra Strong paper towels
168 → 120 sheets/roll −28.6%Source: usw.org - Pet Food · 2023
Whiskas cat food pouch (UK)
100 → 85 g −15.0%Source: en.wikipedia.org - Crackers · 2023
Reduced Fat Wheat Thins Family Size
14.5 → 12.5 oz −13.8%Source: usw.org - Crackers · 2023
Wheat Thins Family Size
16 → 14 oz −12.5%Source: usw.org - Sports Drinks · 2022
Gatorade Thirst Quencher bottle
32 → 28 fl oz −12.5%Source: inquirer.com